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Privacy Policy

Working draft — final wording lands with our counsel pass before beta shops sign (autumn 2026). What's here is the honest intent.

The short version

We collect what's needed to run your shop's HQ and nothing speculative. We never sell personal data. Your customers' data is processed on your instructions — you're the controller, we're the processor, and a proper DPA comes with your subscription.

Your customers' data

Stays inside your shop's own isolated database. It is never pooled across shops, never shared with brands, and never used to train AI models — see the data wall.

What we see

Operational telemetry (uptime, feature usage, errors) without customer personal data. Support staff access to your shop requires your ticket and is logged where you can see it.

Analytics on this site

Cookieless (Plausible-class). No ad trackers, no consent theatre needed.

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The data wall: your shop's data is never sold, never pooled, never visible to any other business.

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BoutiqueHQ Ltd · United KingdomLaunching at Harrogate Bridal Week · September 2027