BoutiqueHQ vs MyBridal

A low price is easy. A whole boutique is the point.

MyBridal is a small, inexpensive, browser-only UK system — and if all you need is a basic order book, it does that. But there's no real alterations workflow and no native app. BoutiqueHQ runs the whole lifecycle, natively, with the bride's portal included.

Compiled July 2026 from public information. We keep this honest — tell us if anything's out of date.

Side by side

Where a growing bridal or prom shop starts to feel the ceiling.

What matters to your shopBoutiqueHQMyBridal
Native iPhone & iPad appYesBrowser only
Alterations workflowFull workflowNot really
Tap to Pay on iPhoneYes
Bride portalEvery plan
Appointments + no-show protectionYesBasic
Workforce / rotas / payrollGrowth+
Free data migrationYesAsk
Design / native polishNativeBasic web

Honestly, where each one fits

Choose BoutiqueHQ if…

  • Alterations are part of your shop — you need pins, deadlines & a seamstress queue
  • You want a native iPad till and iPhone app, not just a website
  • Every bride should track her dress, pay her balance, book fittings herself
  • You'll grow into rotas, payroll, analytics and multi-location
  • You want Tap to Pay and no lock-in

MyBridal is fine if…

  • You want the cheapest possible order book and nothing more
  • You don't do alterations, or track them on paper
  • A browser tab is all you need at the counter
  • You're a single small shop with no plans to scale

Room to grow into.

Free 30-day trial, no card, free migration. Start simple, scale when you're ready.

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